Hockey Talk With Wade and Boston Pizza
Once again we had the pleasure of working with Hangar 18 Creative to shoot a video promo for their client Boston Pizza. The short, 15 second spot is to feature on their website as well as broadcast during hockey games in Alberta. Playing off the typical hockey room interview, Brüdder shot the Hangar 18 concept and delivered the final project for their client within a very tight turnaround.
We are certainly seeing the production of more and more quick, video concepts to compliment larger video campaigns, especially on the web. I think more and more clients and digital agencies are seeing the opportunity to produce small campaigns in response to short term needs. The distribution channels for these videos have really opened up so companies are feeling less inhibited recognizing they can feature their video content not only on their website but through obvious channels such as YouTube and other online partners.
We are excited about the challenge and creativity in meeting these new demands.